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Ferrara Launches New Line of Aerials

HOLDEN, LA – May 14, 2018 – Ferrara, a leading manufacturer of custom built, heavy-duty fire apparatus, is introducing a new line of aerial ladders and platforms to meet the rigorous demands of the fire service. The new aerials are ...

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A Few Fire Apparatus Salesman Secrets

By Bill Adams In previous commentaries, I’ve mentioned that it is frustrating trying to interpret what specification writers are trying to say in specifications (specs) containing nebulous and confusing requirements. Extremely long, flamboyant, and hard-to-read verbiage can make the purchasing ...

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